MICROSOFT is to sell the standard home-user version of its new Windows 7 operating system for 8 per cent less than the comparable version of its Vista system, as the global downturn hits spending on technology. The world’s largest software company, whose recent ads champion low-priced PCs against more expensive Apple computers, said the new system will be available at even lower prices for a short time, as it looks to tempt buyers ahead of the holiday shopping season.
The new operating system, which Microsoft hopes will be a bigger hit than the poorly received Vista, will be generally released on October 22. It will be available on pre-order from US stores such as Best Buy, online retailer Amazon.com and the company’s own website from Friday.
The world’s lorgest software company’s low-priced PCs will be available at lower prices for a short time, as it looks to tempt buyers ahead of the holiday shopping season.
The new operating system will be released on October 22. !t will be available on pre-order from US stores such as Best Buy, online retaiierAmazon.com and the company’s own website from Friday.
Microsoft said it would sell the Home Premium up-grade version of Windows 7 which most non-business customers already using Windows will want for $49.99 from Friday until July 11 in the US. The discs would be shipped after general release.
After July 11, the pre-order price will be $119.99, 8 per cent less than the present $129.99 price tag for the comparable version of Vista, which cost $159.99 at launch in early 2007.
The Professional upgrade version of Windows 7 ~ aimed at small companies using multiple computers will be on sale until July 11 at $99.99, then at $199.99 afterwards, The comparable Vista version is the same price. Prices fpr die full retail versions of the software for customers who want to install the system from scratch rather than upgrade Uieir existing Windows system – are also being reduced or held. Microsoft will sell the full Home Premium version of Windows 7 for $199.99, 17 per cent less man the comparable Vista version. Full versions of die more advanced Professional and Ultimate editions
will be unchanged at $299.99 and $319.99 respectively.
To further tempt buyers, Microsoft said it was making a free upgrade option available to computer makers, meaning that customers who buy a PC or laptop with all but the most basic Vista versions from Friday should be able to get a free upgrade to the equivalent Windows 7 version. How that offer is made available to customers is up to die individual PC makers such as Hewlett-Packard, Dell and Acer. Microsoft and the manufacturers are hoping such
an offer will avoid a sudden drop-off in already falling PC sales by persuading customers not to hold off on purchases until Windows 7 is launched. In contrast to the Vista operating system, which was released in different language versions over several months, Microsoft said Windows 7 would be avail able in 14 languages on October 22 and a further 21 on October 31.