India’s First Dedicated IT Solutions Virtual Mart Launched
Chandigarh, 19th January, 2007
The first fully dedicated complete hardware, software and IT products virtual supermarket of India was launched at Chandigarh today. The portal, at www.fastrackcomputing.com is a complete IT Solutions bazaar featuring a complete range of laptops, notebook PCs, Desktops, PDAs, multimedia gadgets, etc. A separate store for upgradation possibilities of old computers, and the entire range of hardware products, accessories and peripherals is on offer.
The multi-brand portal has been launched by Fastrack Computing, which are leading IT hardware solution providers of the region in association with PEC-passout, Er. Akhil Verma’s consultancy company, S J Edutech P Limited. “While most payment gateways run on 16 or 32-bit encryption, this would be a very different kind of secure virtual store and first of its kind in north India featuring ‘Payment Confidence’ payment gateways with 128-bit encryption when ordering, which is the highest standard for the Internet. Buyers can pay using their Credit Cards, Paypal or Cash-on-Delivery system,” informed Mr. Verma, “Over the last ten years or so, we have seen many e-commerce portal-launches in the region; they came with a big bang and then slowly lost their way on the information highway… E-commerce is now again catching up in a big way, with building confidence amongst users to make online payments using their credit cards. To make e-commerce actually embed into our system, it has to be gelled with the mindset of us Indians. We have a habit of seeing and touching the things before we actually buy them, all this can change if we standardize the products and offer them as per very well-defined specifications and standards, especially in case of IT products. Additionally, proper customer handling procedures and standards have to be implemented. Feedback, pre-sales and after-sales follow-ups, extended warranties, on-site support, relations-ship management, etc are just a few steps which can make major changes in the mindset of online purchasers. In our online system, we have taken care of these very basic aspects to enthuse confidence in our customers,” he added.
“A dedicated ‘SPAC Support Index’ system which lays out very comprehensive parameters to ensure Satisfaction in Process Adherence for the Customer using seven indices of Pasci (pre and after sales customer interaction index), Corscac (co-ordination scales for customer), iCDi (institutional / corporate customer development), SEA (stepped empowerment at our organizational level), FECO-FECO (feedback system), ICR (individual customer relations) and PAI for process adherence. The system is currently under implementation for all walk-in as well as online customers. The Support Desk at www.fastrackcomputing.com/fastsupport is an interactive ticket-based system, in which response time is guaranteed to 100 minutes and we are working to reduce it to just 1000 seconds!” continued Mr. Verma. The system automatically notifies the user through e-mail as well as SMS about the status of his support-ticket. Fastrack Computing has already appointed a stand-alone team of customer-support professionals and engineers who have been officially trained by Toshiba and Fujitsu of Japan to meet the expectations of our customers.
“Fastrack Computing had been in the IT business for the last 7 years and we have grown with the times. Offering the latest products, we ensure that they are launched here in sync with their world-wide launches. We are direct country sales and servicing partners and resellers for almost all major IT brands like Toshiba, Fujitsu, SONY and Hewlett Packard. The products on our virtual mart are around 5% to 35% cheaper than the market. Under our GBRI (Guaranteed Best Rates in India) initiative, we are offering heavy discounts and offering all our products at the best prices in India which even beat bulk-purchasers,” said Mr. Iqbal Singh, MD of Fastrack Computing. “We are able to give this pricing Selling through this channel eliminates the bulk of our show-room, ware-housing, display, electricity, staff and other overhead costs, and we pass-on all this benefit to the customer. Due to higher numbers, a further special-discount is offered on some specific models which are our very popular models. As a special inaugural offer, color printers are being offered with most of our laptops,” he added.
Another unique section is the ‘Practical Laptop Chooser’ section of the web-portal where customers are guided through by the system to choose the best laptop suiting their requirements and pockets. Separate individuals have separate requirements and as such different categories based on laptop use have been created – like a graphics and multimedia designer, a student or research scholar, a corporate professional, a business traveler, a gamer and someone looking for a budget laptop, etc. Based on these requirements, the system also suggests the various models available in the market which match one’s requirements. The customer can thus choose the laptop from the virtual store and make a wise purchase right-away at the lowest rates possible.
The virtual store consists of product portfolios of all major laptop brands where customers can see detailed specifications, company information, MRP / Offer Prices and can even zoom-in to see the product slideshow online. Separate sections for careers and jobs, events and news and a dedicated laptop upgradation center are being setup virtually.
“Even if you are on the right track, you will get run-over if you just sit there,” quipped Mr. Verma adding that the customer is the King in this competitive era; ultimately the future for all of us is online; especially in IT related products and services. Those who do not shift over to this system will be automatically eliminated by the wise, aware and demanding customer of today.
India’s First Dedicated IT Solutions Virtual Mart Launched - Media Release
The first fully dedicated complete hardware, software and IT products virtual supermarket of India was launched at Chandigarh today. The portal,
at www.fastrackcomputing.com is a complete IT Solutions bazaar featuring a complete range of laptops, notebook PCs, Desktops, ..
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